Profile JoeWhilst living in the United Kingdom in 2005 on his overseas experience Joe was involved in an altercation in London whereby a close friend was stabbed multiple times. This experience led Joe to discover Krav Maga and it is then that he committed himself to this self-defence system in addition to other systems.

Upon returning to New Zealand in 2007 he re-commenced his Krav Maga training in Auckland. He then joined the New Zealand Police working in the busy district of Counties-Manukau in a variety of police roles including; frontline policing, investigations (Enquiries and Tactical Crime Unit), community policing, airport policing and in the Counties-Manukau police support unit (riot police).

Joe has trained in different branches of Krav Maga under different instructors before becoming certfied as a Krav Maga Civilian Instructor and as a Krav Maga Kid’s Instructor. He is currently New Zealand's only qualified Krav Maga Law Enforcement instructor. He trained under world-renowned Krav Maga Israeli experts in Amnon Darsa and Haim Sasson to receive these certifications.  He is also certified as a Level 7 instructor in Integrated Combat Systems, a close quarters combat system, headed by world-renowned Peter Sciarra and has trained in other self-defence systems to supplement his knowledge in Krav Maga.

Joe has years of experience working in the security industry, which he is passionate about, both in Auckland, New Zealand and in the United Kingdom. Trained and internationally certified as a close protection operative (bodyguard) he is able to use his skills and knowledge to plan for the protection of a principal.

The need to educate everyday people in self-defence saw Joe create Self-Defence 101 to share these much-needed skills with those in the community to help protect themselves and their loved ones.

Joe is also a qualified fitness and personal trainer. Being a lifelong fitness and sports enthusiast he has been involved in competitive basketball, boxing and rugby and has had over 15 years experience in boxing training and in the martial arts of Jujitsu and Silat before committing to Krav Maga and Integrated Combat Systems as  his self-defence systems of choice over others through personal experience and practicality.

Joe has trained members of the NZ police and security operatives in self-defence along with individuals of the public.

Joe also has experience dealing with at-risk youth in one of his previous roles in the New Zealand police and is the founder and facilitator of his confidence-building programme, the Toa Programme, within schools.

Joe continues to train and upskill to this day in not only Krav Maga and Integrated Combat Systems but also in fitness as well. He considers himself a 'student' of self-defence and is always upskilling in all aspects of self-defence from a variety of sources. It is a passion he desires to share with anyone keen to learn.

Joe’s Experience/Qualifications:


Certified Krav Maga Civilian self-defence instructor
Certified Krav Maga Law Enforcement instructor
Certified Krav Maga Kid's self-defence instructor
Certified Integrated Combat Systems Level 7 self-defence instructor (expert level)
Raw Combat International Level 1 Silat trainer
15 years plus boxing training experience (fought as an amateur boxer)
Experience in Jujitsu/Silat


7 years policing experience (NZ Police)
City and Guilds certified Close Protection Operative (Bodyguard/VIP protection)
City and Guilds certified Conflict Management
Hostile environment trained
COA security licence

Security Programme Instructor
Extensive experience in security NZ/UK


Certified fitness and personal trainer
Certified HKC Kettlebell instructor
Certified Advanced Sports and Exercise Nutritional Advisor

Other training:

Todd Group Close Quarters Combat phase 1 participant
Combat Krav Maga six day intensive training participant. (Graded to Level 10 – final level)
Certified Teacher in TEFL (Teaching English as a Foreign Language)


Below are some of the world-renowned instructors that Joe has trained under:


Israeli Amnon Darsa is undoubtedly one of the most experienced Krav Maga professionals in the world. He has trained in Krav Maga since he was 13 years old. Prior to creating Smart Krav Maga he spent almost a decade working with the International Krav Maga Federation, Krav Maga Global and Krav Maga Core. As the lead global instructor in all these organisations he developed an unmatched expertise in all facets of Krav Maga, with a particular emphasis on military, law enforcement, special weapons and training and executive protection.



Haim has been training in martial arts since he was six years old, initially training in Judo. He has also trained in Greco-Roman Wrestling, various forms of Kung Fu and Karate, and also Tai Chi. He had earned his stripes within all of these systems but felt unfulfilled in his search for a real-life self-defence system until he was introduced to Krav Maga by his martial arts master, Jim Keenan, who was living in Israel at the time.

He has travelled the world in recent years as a well-respected instructor.

Haim's expertise lies in all facets of Krav Maga, but with a particular emphasis on civilian, women and children.